الأحد، 14 أغسطس 2011

The 3 Most Common Types of PC Virus Infections


Web security and the vexing problem of malicious software made headlines again last week when computer antivirus software maker McAfee sent out a botched update that crashed thousands of computers around the world.


Such hiccups in computer security software are rare. What isn't rare is the damage caused by the malicious software known as malware that antivirus software is designed to thwart. Last year hackers stole approximately 130 million credit card numbers, according to an Internet Security Threat Report released this month by security software maker Symantec. And in the third quarter of 2009 alone, there was over $120 million in reported losses due to online banking fraud.


David Perry, global director of education for security software maker Trend Micro, is a 22-year veteran of fighting malware. He gave TechNewsDaily a guided tour of malware's trinity, the three most likely sources of malware infection.


Trojans


Ground Zero for malware is the Internet itself. The Web is by far the most common vector for malware infection, Perry said. "The most universal thing of all that's involved in cyber bad guy activity is the Web."


Users don't even have to click anything on websites to infect their computers. Just looking is enough. "Look at the web page and Bang!, you're infected without so much as a how-do-you-do," he said.

Forsaking Internet Explorer and replacing it with another browser such as Firefox won't give you much protection either, Perry said. Malware is basically equal opportunity when it comes to browsers and browser plug-ins.


A Trojan downloader is the most common malicious software to get hit with, he said. A Trojan is any program that pretends to be something other than what it really is — a downloader is a program that downloads another program. "It's like Robin Hood," Perry said. "He shot an arrow with a string over a tree branch. He used the string to drag up a rope and the rope to drag up a basket of stuff."


In the past, sites devoted to porn and file sharing were the usual suspects for being sources of infection. "It used to be true," but no longer, Perry said. “We’ve seen government agencies and the Roman Catholic Church get infected; we’ve seen railroads and airlines and the British Museum get infected. There is no safe web page.”


To make matters worse, infected computers are often asymptomatic and appear to be functioning normally. Many Trojan viruses don't slow your computer down or make your cursor go crazy. Like high blood pressure, malware is a silent killer.


"Unfortunately, there's a big cognitive disconnect on the part of users who have seen movies where the virus comes on the screen and announces that it is infecting you," Perry said. "Any malware you see today will be by design as symptom free as they can possibly make it."


Botnets


The web is also where you risk contracting a drive-by bot infection that will enlist your computer as an agent in a fraudster's arsenal.


"A botnet is a collection of infected PCs that the bad guys now own," Perry said. "Botnets are the source of all spam – they're used for ID theft, extortion, industrial espionage and finding other web pages to infect. I would call it the Swiss Army Knife of the malware world. It does a lot of things for a lot of people."
Like the majority of malware software, botnets are asymptomatic. Until you wake up and find your bank account has been drained, that is, or discover that your ID has been appropriated for use by someone else.
Scareware


Fake antivirus programs, which are often referred to as "scareware," is the third and arguably most irritating leg of the malware stool.


With scareware, a warning pops up on your computer screen telling you that your computer is infected and attempts to sell you a program to disinfect the program. This is the ultimate no-win situation.


If you click anywhere on the warning, you get infected. If you ignore the warning, it will never go away. And if you fall for the ruse and buy the fake antivirus program, your computer will then become another warrior in the scammer's botnet army.


"This is the one thing in the world of malware that is visible," Perry said. "If you're infected, you'll know it because it's visible and bugs you all the time."


If you think you can simply hit Alt-Control-Delete — the keyboard combination that brings up the Task Manager in Windows — to rid shut down the offending program, think again. Many malware programmers expect panicked users to do this, and create fake Task Manager windows that trigger the infection.


So how big is the problem? Over 100,000 new Trojan downloaders are created every day, Perry said. Most computer users aren't knowledgeable enough to deal with the problems themselves without help, he added. "It's too vast and too pervasive."



The best defense, he said, is to install a suite of Internet security software and religiously update it.


"For right now, count your change and watch your Ps and Qs," he said. "There's no way to easily tell that something wrong is going on on the Internet."


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الاثنين، 8 أغسطس 2011

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CRM software is an essential piece of equipment for any company or organization that wants to achieve the maximum return on their marketing, fully capitalize on their sales leads and prospects, and cultivate ongoing, lifetime relationships with their current and established customers. By integrating all data about sales leads, current customers, associated companies, and employees throughout the various departments, CRM software enables enterprises to seamlessly handle marketing, sales, and customer service as a single package. Simply put, it's a way for salespeople to make a plan and then work that plan!

Two fundamental elements of continued growth that many firms overlook are the lifetime value of existing customers, and the importance of retaining them.
For most businesses and other organizations, the costs associated with the acquiring of a new customer or client are very high. In fact, for many companies, getting new customers is the single largest expense they incur. Convincing a skeptical public that your firm can meet their needs, and do it better than competing firms, is a tall order. Doing so requires spending large sums on advertising, branding, marketing, and a sales force. Most salespeople quit after the first contact, not because they don't want to follow-up, its just that they can't remember! So, knowing that it, over average, takes 8-12 contacts to close the sale, how much is a company wasting by having their salespeople do one call on a prospect when they KNOW it will take more. In contrast, your existing customers have already demonstrated a willingness to spend money on your product or service, and they are far more likely to do so in the future than someone who's never done business with you in the past.

Satisfied customers who return again and again to use a company's product or service are the foundation of a long-term future for any business. The key to retaining their loyalty is successfully managing your company's relationship with them, and CRM software is essential to this goal. By making each customer feel valued, and demonstrating respect for their decision to utilize your products or services, a bond of loyalty is forged which draws the customer back again and again. Automated customer relationship management software makes it much easier and simpler to manage contacts, inquiries, customer service requests, new orders, etc., from current customers. Besides customer retention, gains in efficiency from utilizing CRM software can also lower the overall costs of handling these various functions.

CRM software is not only employed for retention and handling of existing customers, but comes into play from the very first contact with the prospect, sales lead, or new order. By automating the process of funneling these contacts through the sales pipeline, the software streamlines the handling of these accounts and ensures that far fewer get lost in the shuffle of day to day business. Callbacks and new mailings can be scheduled and coordinated automatically, with much less risk of human error. Data from phone inquiries can becaptured and stored automatically. Customer order histories and
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CRM software is not an option, but a necessary and integral part of any modern business that sees to maximize revenue and continue growing as a business. The right CRM tools can be the crucial tool that can enable a business to foster a more professional image.



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الأربعاء، 3 أغسطس 2011

WiseFixer REVIEW – Registry Cleaners – The Functionality Of Those Useful Tools For Computers


Registry Cleaners are software packages that make the Windows registry (a database on the pc to store data) neat and improve system performance. These power tools are normally utilized by the Microsoft Windows operating system to step-up its rate of speed.

You may like to download applications and information on your system. Sometimes, you don’t know your system has already been full of an excellent quantity of unnecessary information. The data stored on your computer can slow down the system. What’s going to you need to do then to revive the standard pace of your computer?

All you want to accelerate your computer is to have registry cleaners. They discover undesirable files saved on your system. These superfluous data might be repaired or removed from your system. When all the undesirable data gets deleted from the system, it may bring around the standard functioning from the computer.

The registry cleaner doesn’t get rid of useless data only. It’s also extremely beneficial in finding files that can ‘t be viewed on the computer. Sometimes, you see the Internet and save a number of its applications on your system. You do not notice the situation these files aren’t able to be seen on your machine. You will find files you don’t run into within the machine, however they are available within the Registry. These superfluous files are the main elements hindering the performance of your computer. The registry cleaners will assist us in detecting these useless files. As soon as such files be seen, these handy tools can remove them from your computer to make sure fast performance again.

With the usage of a registry scanner, there’s nothing to stress for those who have eliminated several files that are still helpful. It will turn back to the preceding activity, so you’ll be able to retrieve files you have unexpectedly removed. The tool contains backup links and features that you will simply employ to visit to the event where specific trouble has occurred.

By utilizing the registry cleaners as part of the body, you can save time. They are quite straightforward to make use of, and they don’t need abundant effort too. These tools will perform an automatic search from the unnecessary data stored within the PC. They will offer you a list of information that is replicated as well as no use.
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الثلاثاء، 2 أغسطس 2011

How to Implement a Cloud Storage Strategy


The explosion of digital information—from e-mails and files to instant messages and electronic records—has companies of all sizes and industries grappling with not only how to best manage and secure their data, but also how to do it cost-effectively. It's being predicted that digital content will grow five-fold in the next two years, all while IT budgets are expected to grow a mere 2.3 percent in 2010.

Many IT departments are asking, "How can we ensure that we have the right tools in place to guarantee the security of our data and meet today's regulatory demands, all while keeping costs in check?"
Cloud storage provides enticing advantages to companies that need to drive cost, risk and complexity out of the information management equation. Cloud storage is on-demand, flexible storage that can scale up and down as needed. It requires no capital outlay and offers a pay-as-you-go model. But how can you determine which cloud-based solution is best for your business? Do you need a private or public cloud? Primary or secondary storage?


While increased competition in the cloud storage space is pushing costs lower, it is also forcing IT decision makers to evaluate more solutions and providers. Knowing which data to keep, what to delete, and what to retain to meet the necessary compliance and legal mandates for your business will help make your decision to implement cloud storage easier.

Developing a cloud storage strategy may seem complicated at first, but doing so can reduce costs by utilizing a shared infrastructure and shifting capital expenses to operating expenses. Before considering cloud-based services, organizations need to assess both the associated risks and benefits involved. They also need to work with service providers to understand key areas from compliance and data location to availability, recovery and viability. Businesses should consider the following seven elements before implementing a cloud storage strategy:

1. For starters, rethink your storage strategy

Take time to evaluate your organization's data and policies. Establish metrics and reports, understand your organization's trends and think about what can be purged. Assess moving away from high-priced Tier 1 storage and consider when it would make sense to utilize secondary storage. Ensure that your storage polices are in line with your legal and compliance policies, as many companies often keep too much. Finally, focus on the bottom line. Rethinking your storage strategy can help you reduce both the risks and costs of managing your information, so it's a good time to start asking these questions.

2. Understand your needs

Are you looking for primary storage for applications and file server replacements, secondary storage for data protection or archiving for business continuance and disaster recovery? Understand the differences in standardization and cost between closed private clouds, community private clouds, enterprise-class public clouds and public commodity clouds. Most likely, you'll choose a combination, which leads to the next consideration: versatility.

3. Choose a versatile solution

Storing data in the cloud is one thing, but data is diverse in its format and the policies that govern it. Implementing a versatile cloud storage solution is vital in assessing between critical and non-critical data. Further, it's important to understand not just how your cloud storage provider can store your data, but what they can enable you to do with your data.

This is where having a provider with an enterprise-class, storage-as-a-service infrastructure is key so that you can meet an array of information management challenges—from archiving and discovery to PC and server backup to e-mail management and escrow services. Having a full house of services can make an immediate impact on the way your company can capture, store and protect corporate information. This, in turn, impacts the way you can enable cost reduction, optimize compliance and ensure security.


4. Understand your options

Not all cloud storage is the same, and there are distinct differences between standard cloud storage and value-added, storage-as-a-service solutions. Storage-as-a-service models are based on enterprise-class infrastructure not found in standard cloud storage. They come with capabilities and services that make stored data actionable, reduce risk, create efficiencies and control costs. All this can help companies further their peace of mind.


5. Focus on security, access and control

Ensure that you understand the provider's method for getting the data from your PCs, servers, and/or applications to their data center. Make sure you understand the chain of custody once the data leaves your office, as well as the provider's recovery process should disaster strike. Select a service provider who understands your business, its size and the types of data uses that may arise. Lastly, consider the type of business the solution provider runs and the type of data that needs to be protected before choosing a solution based on enterprise storage infrastructure (which adds levels of security, scale, control and access not found in standard cloud storage).

6. Take an information management approach

Remember that storage-as-a-service is not just about cheap storage or backing up your data to be able to recover it when you need to. It's about the overall management of your data. Storage-as-a-service should reduce the risks and costs of information storage and protection from rising storage costs, litigation, regulatory compliance and disaster recovery.

7. Don't go on faith alone

Investigate the provider's track record. Seek a trusted partner who offers deep experience and a history of protecting and managing vital information. Look at the number of customers the provider has, the number of years it has been providing the service, and the amount of data it currently stores. Ensure that you select a provider that adheres to necessary compliance protocols such as external audits and security certifications. All will be indicators that you're making a wise investment.

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When deciding which cloud storage strategy or solution is right for your business, it's important to assess all your needs and options so that you can choose a solution and provider which can meet each and every requirement.